Do you have an especially difficult user experience challenge?
1. Filling the Skills Gap
Formal training and experience with a range of qualitative and quantitative research methods is still rare in the UX sector. That gap in needed skills has led to inconsistent, unreliable user research results - and needlessly frustrating user experiences.
2. Uncovering Emotional Factors
Most attempts to understand and upgrade the user experience fail to account for game-changing emotional factors. Overlooking emotional aspects is common partly because it’s far more difficult to uncover hidden emotional reactions, motivations, barriers and buying triggers.
One of our key specialities is in uncovering emotional as well as well as rational factors influencing the user experience by tapping into our team’s expert-level emotional research experience (e.g. sensory research) and a range of techniques (e.g. laddering, hidden messaging and creative tasking).
3. Aligning your Team
BlueJava team members are certified in business facilitation and use those skills, usually within the Design Thinking framework, to align your team and stakeholders.
4. The Complete User Experience
In the real world, people can’t separate how they feel about your product’s ease-of-use from your design from your marketing messages. Users naturally react to all interactions with a single impression, which is often more emotional than rational. In other words, your users are often not even even aware of the real reasons behind buying or rejecting a certain feature or a whole product.
Because users naturally react with a single impression - containing both emotional and rational aspects, we’ve found we’ve needed to link a range of experience in typically distant sectors. This is especially true now that users are likely to search for you and see your product on multiple platforms.
That’s why we come from specialty consultancies in not only user experience but also in design, engagement marketing and innovation and from bigger-picture global brand development players (AMV-BBDO, Unilever, Johnson & Johnson and SCA-Essity).
All BlueJava team members have 5-10 years of experience in their area. Individual team members also have formal training in Design Thinking, Business Facilitation and Lego Serious Play Facilitation.
BlueJava Insights is a member of the UXPA (User Experience Professionals Association, Global) and the QRCA (Qualitative Research Association, USA).