BlueJava Insights
Market Research for Innovative Companies

See our Work

Case Studies

Who have we worked for?

BlueJava / BlueJava team members have uncovered user, customer and competitor insights for Netflix, CooperVision, ProSieben.Sat 1, Unilever, Google, Facebook, Etsy as well as for SAP Incubator Start-ups. Other typical clients are branding agencies and marketing consultants based in the U.S. and the U.K.

 

A couple of real-world examples…

How to retain customers, eCommerce

How to retain customers, eCommerce

Early stage user experience - laying the groundwork for a snack food to be sold online, eCommerce

Early stage user experience - laying the groundwork for a snack food to be sold online, eCommerce


 

Which methods and tools do we use

We usually recommend exploring and investigating more complex how and why questions on a qualitative scale and then validating findings quantitatively. We believe best-in-class digital tools 1. save you time and money 2. deliver insights that were previously inaccessible. Some of the excellent tools we use enable “in the moment” user research; creative image tasking; real-world auctions (A/B testing with controlled samples). We also have particularly strong social intelligence tools and skills. 

At the same time, tools are (still) just that - and they require skills to use them. We’ve found that with advances in tools, who is doing the work matters even more, because the possibilities of what can be done has been elevated.

Do we cover your sector/vertical and region?

Most BlueJava team members have had at least 10 years of experience, which means we’ve covered a lot of sectors (verticals). However, our collective roots are with business-to-consumer products. Based in London and Frankfurt, the team is American, English, German and French.

Business-to-Consumer

eCommerce & mCommerce
Software
Renewable Energy
Environmental and Clean Tech
Social Impact
Lifestyle, Recreation and Wellness
Social, Travel
Sports and Fitness
Food and Drinks
Fragrance
Beauty and Hygiene
Petcare

Business-to-Business

Renewable Energy
Environmental and Clean Tech
Social Impact

Regions / Specialty Markets

Germany
United Kingdom
France
Other Europe
United States (mainly for clients based in Europe)

Borderless online markets

Muslim Market - Europe
Turkish Market - Germany and Turkey

 

Gaining consensus about priorities is never easy - can impactful, underlying user insights help align your team?