Meet the team
Founded in mid-2015, BlueJava is a team of independent marketing strategy and insights consultants based in Europe.
We honed our skills in the intensely competitive branded consumer goods sector. These days, we’re also particularly strong in fintech / financial services - both b2b and b2c. We have experience in renewable energy and are keen to work with exciting sustainable products in other verticals.
(Many) more talented, regular team members work with us when their specialisation is needed.
We use a mixed-methods approach to develop insights-based marketing strategy - and provide the support - needed to guide internal teams and creative partners through a smoother, more effective marketing development path.
Whether a complete plan is needed or you only need to fill in gaps in an existing strategy - we believe that consistently effective marketing is based on a deeper customer and market understanding.
Plugging into Clean(er) Energy
How can you overcome the barriers to using renewables and grow the market?
Positioning a Fintech Bank
How can you find a motivating positioning in a crowded market.
Entering New Markets
How to enter a new market when you don’t know the culture.
Creating a New Product Category in Germany
How can you make a mark with something new in a field of deeply entrenched snacks?