BlueJava Insights
See Things Differently

About Us

About BlueJava

Meet the team

Founded in mid-2015, BlueJava is a team of independent marketing strategy and insights consultants based in Europe.

We honed our skills in the intensely competitive branded consumer goods sector. These days, we’re also particularly strong in fintech / financial services - both b2b and b2c. We have experience in renewable energy and are keen to work with exciting sustainable products in other verticals.

 
Margaret Amein Frankfurt and London  Current approach stems from Consumer Goods Brand Marketing experience in three European markets.

Margaret Amein
Frankfurt and London
Current approach stems from Consumer Goods Brand Marketing experience in three European markets.

Karen Cooper London  Current approach shaped by Global Advertising Agency Brand Planning experience in London.

Karen Cooper
London
Current approach shaped by Global Advertising Agency Brand Planning experience in London.

Brian Loeb Madrid  Current approach influenced by experience as a Tech Marketer and User Researcher in San Francisco.

Brian Loeb
Madrid
Current approach influenced by experience as a Tech Marketer and User Researcher in San Francisco.

Dr. Jillian Ney Glasgow and London  Approach shaped by connecting commercial and academic worlds to create best practices for Social Intelligence Strategy and Insights - Borderless Markets.

Dr. Jillian Ney
Glasgow and London
Approach shaped by connecting commercial and academic worlds to create best practices for Social Intelligence Strategy and Insights - Borderless Markets.

(Many) more talented, regular team members work with us when their specialisation is needed.

 
 

Our Work

We use a mixed-methods approach to develop insights-based marketing strategy - and provide the support - needed to guide internal teams and creative partners through a smoother, more effective marketing development path.

Whether a complete plan is needed or you only need to fill in gaps in an existing strategy - we believe that consistently effective marketing is based on a deeper customer and market understanding.

 
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Plugging into Clean(er) Energy

How can you overcome the barriers to using renewables and grow the market?

 
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Positioning a Fintech Bank

How can you find a motivating positioning in a crowded market.

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Entering New Markets

How to enter a new market when you don’t know the culture.

 
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Creating a New Product Category in Germany

How can you make a mark with something new in a field of deeply entrenched snacks?

 
 

Who(m) have We worked for?

BlueJava team members have helped the following companies use deeper customer and market insights to create or adapt existing marketing strategies.

Team members have actually worked with a far wider range of companies than what’s listed here, but this gives you an idea of the experience we’ll bring to the table.